Big Data V’s what are they & how can you use them to formulate a strategy?

The 5 V’s model is often deployed to explain Big Data in general, but it’s really useful as a framework to review the data you have access to, how you want use it and formulate your Big Data objectives and strategy.


Single Customer View – why?

The concept of a Single Customer View has been around for ages, but if you google the term you get inundated by numerous articles spelling out how painful it can be to get there – but what actually does it mean?


Data Rant. Warning…

There’s nothing worse for a brand than showing utter incompetence with data, particularly in a world where identity theft is a real threat.


Big Data & Retail

In a world where people are grappling with Big Data and how to monetise it Mastercard are providing retailers (and anyone else for that matter) access to real time spending patterns and consumer trends. This service provides a vein of incredibly valuable insight into shopper behaviour, both online and the high street…


Definitions…

Definitions are tough… but you can’t live without them. They are probably the single biggest problem we come up against time and time again. It’s also the main complication when publishing numbers to ensure that everyone is (as my old director used to say) comparing apples with apples…