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Single Customer View – why?
The concept of a Single Customer View has been around for ages, but if you google the term you get inundated by numerous articles spelling out how painful it can be to get there – but what actually does it mean?
annasutton
17th July 2015
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Do I make the pipe bigger, or buy more pipes?
Scale up vs scale out is a pretty standard conundrum nowadays - particularly with the advent of distributed compute models such as Hadoop. A few years ago, the standard approach in the Business Intelligence & data management world was simply to throw more hardware at it.
Ed Thewlis
2nd February 2015
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Data Rant. Warning…
Personally, as a consumer, I am FED UP (yes shouty capitals) of shoddy data practices. As if moving house isn't stressful enough without having to speak to your bank 3 times to explain that, Yes, please, I'd like my new credit card to be actually sent to the same new address that my statements were updated to 2 months ago.
annasutton
25th November 2014
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Big Data & Retail
Retailers have it pretty tough when it comes to getting insight on their customers. Understanding footfall and who is actually buying your products is the Holy Grail of retail, and the motivation behind huge budget expenditure on loyalty cards and programs.
annasutton
23rd October 2014
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We are data scientist
I was reading an interesting article today on the skills required to be a 'Data Scientist'... All very interesting!
Ed Thewlis
5th September 2014
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Definitions…
...data definitions are tough... but you can't live without them. They are probably the single biggest problem we come up against time and time again. It’s also the main complication when publishing numbers to ensure that everyone is (as my old director used to say) comparing apples with apples…
annasutton
29th August 2014
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